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Activate Your Community to Build Better Products and Ignite Adoption

Brian Oblinger

When customers understand the product better, feel that they are a partner in driving functional enhancements, and have a more active role in defining the product roadmap, your products get better and business value quickly follows. During my time in tech, we discovered that customers that visited the community regularly tended to have higher levels of satisfaction, expanded their accounts more rapidly, and used more of the available functionality. In turn, we saw our revenue and net retention rates skyrocket. Oh, and they required less hands-on support...

When customers understand the product better, feel that they are a partner in driving functional enhancements, and have a more active role in defining the product roadmap, your products get better and business value quickly follows. During my time in tech, we discovered that customers that visited the community regularly tended to have higher levels of satisfaction, expanded their accounts more rapidly, and used more of the available functionality. In turn, we saw our revenue and net retention rates skyrocket. Oh, and they required less hands-on support...

When customers understand the product better, feel that they are a partner in driving functional enhancements, and have a more active role in defining the product roadmap, your products get better and business value quickly follows. During my time in tech, we discovered that customers that visited the community regularly tended to have higher levels of satisfaction, expanded their accounts more rapidly, and used more of the available functionality. In turn, we saw our revenue and net retention rates skyrocket. Oh, and they required less hands-on support...