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Get Together

Bailey Richardson, Kevin Huynh, Kai Elmer Sotto

Nearly every challenge of building a community can be met by asking yourself, “How do I achieve this by working with my people, not doing it for them?” In other words, approach community-building as progressive acts of collaboration—doing more with others every step of the way.

The throughline of our book is this simple concept: “build with.” It lives in each of the recommendations we make as we take you through three stages of building a community: sparking the flame, stoking the fire, and passing the torch.

Remember: the community you crave won’t form without someone willing to take the first step. And, as is true when you build a fire, there’s an order of operations you can follow to cultivate communities that burn bright. We wrote this handbook to guide you on that journey. You can spark a community. Don’t sit back and wait for one to appear. You’re the difference.

Let’s get started.

About the authors

Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto comprise People & Company, an agency that helps organizations build communities. They've supported the creation and ongoing care for communities of investors, entrepreneurs, teachers, caregivers, dog-walkers, power users, runners, surfers, and more. Bailey brings her expertise as a storyteller and researcher. She helped shape the communities around Instagram, IDEO, and Pop-Up Magazine. Kevin breathes strategy and structure. He advises groups that build empowered communities and in the past operationalized CreativeMornings, rolling out events to 100 cities. Kai focuses on how true communities fuel growth for companies. He helped pioneer Facebook's growth discipline and launch Instagram's business internationally.

Nearly every challenge of building a community can be met by asking yourself, “How do I achieve this by working with my people, not doing it for them?” In other words, approach community-building as progressive acts of collaboration—doing more with others every step of the way.

The throughline of our book is this simple concept: “build with.” It lives in each of the recommendations we make as we take you through three stages of building a community: sparking the flame, stoking the fire, and passing the torch.

Remember: the community you crave won’t form without someone willing to take the first step. And, as is true when you build a fire, there’s an order of operations you can follow to cultivate communities that burn bright. We wrote this handbook to guide you on that journey. You can spark a community. Don’t sit back and wait for one to appear. You’re the difference.

Let’s get started.

About the authors

Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto comprise People & Company, an agency that helps organizations build communities. They've supported the creation and ongoing care for communities of investors, entrepreneurs, teachers, caregivers, dog-walkers, power users, runners, surfers, and more. Bailey brings her expertise as a storyteller and researcher. She helped shape the communities around Instagram, IDEO, and Pop-Up Magazine. Kevin breathes strategy and structure. He advises groups that build empowered communities and in the past operationalized CreativeMornings, rolling out events to 100 cities. Kai focuses on how true communities fuel growth for companies. He helped pioneer Facebook's growth discipline and launch Instagram's business internationally.

Nearly every challenge of building a community can be met by asking yourself, “How do I achieve this by working with my people, not doing it for them?” In other words, approach community-building as progressive acts of collaboration—doing more with others every step of the way.

The throughline of our book is this simple concept: “build with.” It lives in each of the recommendations we make as we take you through three stages of building a community: sparking the flame, stoking the fire, and passing the torch.

Remember: the community you crave won’t form without someone willing to take the first step. And, as is true when you build a fire, there’s an order of operations you can follow to cultivate communities that burn bright. We wrote this handbook to guide you on that journey. You can spark a community. Don’t sit back and wait for one to appear. You’re the difference.

Let’s get started.

About the authors

Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto comprise People & Company, an agency that helps organizations build communities. They've supported the creation and ongoing care for communities of investors, entrepreneurs, teachers, caregivers, dog-walkers, power users, runners, surfers, and more. Bailey brings her expertise as a storyteller and researcher. She helped shape the communities around Instagram, IDEO, and Pop-Up Magazine. Kevin breathes strategy and structure. He advises groups that build empowered communities and in the past operationalized CreativeMornings, rolling out events to 100 cities. Kai focuses on how true communities fuel growth for companies. He helped pioneer Facebook's growth discipline and launch Instagram's business internationally.