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How to Launch an Online Community

Leisa Northcott & Chad Neufeld

If you’ve just begun thinking about starting an online community, you’ve probably skipped ahead in your head to the part where it is ON FIRE. It’s filled with thousands – maybe tens of thousands! – of active members, forging mutually gratifying relationships with your brand and each other. Your members adore the community and act as a grassroots growth force, inviting their friends to the community, inspiring one another, finding new uses for your product, and producing...

If you’ve just begun thinking about starting an online community, you’ve probably skipped ahead in your head to the part where it is ON FIRE. It’s filled with thousands – maybe tens of thousands! – of active members, forging mutually gratifying relationships with your brand and each other. Your members adore the community and act as a grassroots growth force, inviting their friends to the community, inspiring one another, finding new uses for your product, and producing...

If you’ve just begun thinking about starting an online community, you’ve probably skipped ahead in your head to the part where it is ON FIRE. It’s filled with thousands – maybe tens of thousands! – of active members, forging mutually gratifying relationships with your brand and each other. Your members adore the community and act as a grassroots growth force, inviting their friends to the community, inspiring one another, finding new uses for your product, and producing...