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The Three Strategic Areas Every Successful CM Needs to Define

Carter Gibson

When I talk to Community Managers, one of my favorite first questions is, "What does Community Management mean to you?" It's the holiday party test. Can you describe what you do succinctly and clearly enough that Aunt Mary or Random Neighbor Bill know what you do?

Listen. Describing community management is hard. Let's admit it, it's actually pretty annoying. But... why? What makes this job so difficult to not only describe, but to sell organizations on? I think the reason is because the role itself is so intrinsically human, nuanced, and complicated. It's an understanding. It's a mindset. It's less a tangible language than code. And trying to explain a philosophy is always harder than explaining a strategy.

So how can we break down 'Community Management' into digestible strategic areas to help us better explain our goals to not just Bill and Mary, but to our organization's leadership?

Truthfully, it wasn't until I started...

When I talk to Community Managers, one of my favorite first questions is, "What does Community Management mean to you?" It's the holiday party test. Can you describe what you do succinctly and clearly enough that Aunt Mary or Random Neighbor Bill know what you do?

Listen. Describing community management is hard. Let's admit it, it's actually pretty annoying. But... why? What makes this job so difficult to not only describe, but to sell organizations on? I think the reason is because the role itself is so intrinsically human, nuanced, and complicated. It's an understanding. It's a mindset. It's less a tangible language than code. And trying to explain a philosophy is always harder than explaining a strategy.

So how can we break down 'Community Management' into digestible strategic areas to help us better explain our goals to not just Bill and Mary, but to our organization's leadership?

Truthfully, it wasn't until I started...

When I talk to Community Managers, one of my favorite first questions is, "What does Community Management mean to you?" It's the holiday party test. Can you describe what you do succinctly and clearly enough that Aunt Mary or Random Neighbor Bill know what you do?

Listen. Describing community management is hard. Let's admit it, it's actually pretty annoying. But... why? What makes this job so difficult to not only describe, but to sell organizations on? I think the reason is because the role itself is so intrinsically human, nuanced, and complicated. It's an understanding. It's a mindset. It's less a tangible language than code. And trying to explain a philosophy is always harder than explaining a strategy.

So how can we break down 'Community Management' into digestible strategic areas to help us better explain our goals to not just Bill and Mary, but to our organization's leadership?

Truthfully, it wasn't until I started...